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Partnermarketing Übersicht

«Basel - Culture Unlimited» - mit diesem Claim werben wir weltweit für unsere Stadt. Sie als unser Partner profitieren einerseits vom Basismarketing, welches wir für die ganze Destination betreiben, können sich aber auch ganz konkret an einzelnen Massnahmen beteiligen.

Auch für das Jahr 2019 haben wir ein Programm zusammengestellt, welches sich auf die Medienarbeit, das Online-Marketing, das Key Account Management bei Reiseveranstaltern und die klassische Werbung konzentriert. Da wir überzeugt davon sind, dass wir gemeinsam mehr erreichen können, freuen wir uns über Ihre Beteiligung und stehen Ihnen bei Fragen gerne zur Verfügung.

 Marketingprogramm 2019  (pdf - 420.95 kB)

Anmeldeformular Marketingaktivitäten 2019

 Anmeldetalon Marketingprogramm  (pdf - 817.90 kB)

Präsentationsfolien des Partnertags 2018

 Partnertag 2018 Plenum  (pdf - 4.50 MB)

Partnermarketing Printed Media

Basel Tourism has a comprehensive portfolio of brochures aimed at marketing the city, its attractions and our services on a global scale. We also feature in selected publications of third parties.

By advertising in the publications of Basel Tourism you can profit from our good distribution network in Switzerland and around the world and can be sure that your advertisement is seen by the right people. Furthermore, you also have the opportunity of participating in our advertising activities in selected newspapers and magazines. If you wish to present your restaurant or hotel as an entry in our restaurant or hotel listings, you can find more information on how to do so in our members' area.

Partnermarketing Online

The current trend of obtaining information via the new media has not been lost on the tourism industry. We are keenly aware of this fact and for this reason we make a considerable amount of our publications available on our online platform.

As our partner, you also have the opportunity of communicating your offers and services through us, whether via a banner on www.basel.com or via an entry in our electronic newsletter. Our website has around 3,000 visitors daily and our newsletter is published twelve times each year. If you wish to advertise your restaurant, hotel or company with us as an online entry, you can find further information on how to do so in the members' area.

Partnermarketing Trade Fairs

In the markets in which we are currently active, we are ever-present at all the key trade fairs. Mostly these are specialist tourism industry trade fairs, however we also attend relevant consumer events.

At the majority of trade fairs, you, as our partner, have the opportunity to come along and be present at the Basel Tourism stall. If you are not available to be there personally, you can still participate by donating a raffle prize - we will then mention your name during the prize awarding ceremony.